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What is really killing media companies

Von achim am Sep.11, 2009, Kategorie News

….is not necessarily the Internet. Great article in the Atlantic written by B.C. Greenwald, J.A. Knee and A. Seave. In ‘The Moguls’ New Clothes’ they explain the real problems entrenched in 4 provocative myths:

1. Growth is good
2. The gospel of going global
3. Content is king
4. Cult of convergence

Here’s the link to the article:

http://www.theatlantic.com/doc/200910/moguls

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