As this picture clearly demonstrates, agricultural methods and marketing have a lot in common.

Over the years, monocultures have become very popular. It is all about planting crops with genetic similarity. These have uniform growing habits and requirements, which result in greater yields on less land. Planting, maintenance and harvesting are standardized. Sound familiar? Isn’t that exactly what marketers try to achieve with traditional advertising in mass media?

Next time you look in the mirror, just imagine seeing a head of lettuce. After all, you’re being treated like one.

How do you feel being manured?