I was not surprised to hear that GM decided to keep Opel today. There are numerous business reasons, which I won't go into. It occurred to me that some of the players were obviously not familiar with the game of poker. Otherwise they would have known that they should always keep a 'poker face', be able to call a bluff, try to have an ace in the hole and check for wild cards. Furthermore there is no guarantee for the strongest hand to win.
On construction sites you have to protect yourself, amongst other things with earplugs. It is therefore logical to conclude that not-listening brands, i.e. those wearing earplugs, are construction sites 
Quelle: Shutterstock
Haben Sie in letzter Zeit auch immer häufiger das Gefühl, dass immer mehr Menschen nicht nur so denken, sondern auch so handeln?
Beim Einkauf, wenn Sie auf schlecht gelaunte Mitarbeiter treffen! Bei der Behörde, für die Sie oft nur eine Nummer sind! Bei sogenannten Freunden, die immer abwägen, ob Sie noch einen Mehrwert bieten! Bei Politikern, für die nur Ihre Stimme zählt! Bei Wählern, die nicht mehr zur Wahl gehen! Bei Unternehmen, die nur an pflegeleichten Kunden interessiert sind! Rücksichtlose Verkehrsteilnehmer im Strassenverkehr! Wir könnten diese Liste beliebig erweitern.
Alle Beispiele haben eines gemeinsam: Wie wir mit anderen umgehen, unterliegt zunehmend einer extrem kurzfristigen Kosten-Nutzen Betrachtung. ‘Was bringt es mir’ wird zu ‘Was muss ich dafür tun’ in Relation gesetzt.
Eine Gesellschaft, die sich so verhält, ist keine Gesellschaft mehr. Gesellschaft bedeutet zusammenleben und impliziert somit ein soziales Verhalten.
Was ist Ihnen egal?
Quiet recently, a car dealer from New Jersey/USA decided to follow me on Twitter. While that's nice, I also thought that it was kind of strange. After all my profile clearly states that my location is Munich/Germany. What does the dealer expect me to do? Board a plane and cross the Atlantic for a test drive? I tweeted about this experience. One of the results is that I'm now also being followed by a car dealer in California. I wonder what will be next.
Technology and tools are great to gather data, but do yourself a big favor and analyze the data before you use it. Otherwise you'll be perceived as an unprofessional marketer sooner or later with negative consequences for your sales and the reputation of the brand that you represent. Would both dealers even dream about placing an ad in a Munich newspaper? Of course not.
With the emergence of the social web, many people have argued that we need additional, new metrics. Referrals, click-throughs, followers/friends in social networks, unique visitors to a fan page, return visits, quality of comments, requested action taken, subscribers to blogs, time spent on blogs, bounce rates to name just a few. Many tools are offered to analyze brand conversations online. All of this important, relevant and valuable. However it is worth remembering that at the end of the day it is all about conversion and this applies to all media. Let's face it: It is nice if people like a brand and recommend it, but the brand will only stay in business, if it has products that people buy.
Die alten Medien lieben diesen Song:
When all of the low hanging fruits have been harvested, you have two choices. You can either complain, dream about the good old days and ultimately starve to death. Alternatively you can do what the giraffe did, i.e. you can evolve. The evolution of the long neck allows giraffes to reach vegetation that other herbivores can't, which gives the giraffe a competitive advantage. Simple, if you think about it.