What companies can learn from the giraffe
When all of the low hanging fruits have been harvested, you have two choices. You can either complain, dream about the good old days and ultimately starve to death. Alternatively you can do what the giraffe did, i.e. you can evolve. The evolution of the long neck allows giraffes to reach vegetation that other herbivores can't, which gives the giraffe a competitive advantage. Simple, if you think about it.