The Internet, Google and the publishers
When will publishers finally understand that the Paper Age is over.
I'm not going to go through the detailed facts. Thanks to Jeff Jarvis and others, they are well known by now. Apropos Jeff Jarvis: I wonder why publishers invite him to conferences like the DLD in Munich, if they don't want to listen to what he has to say: Find a new business model, because the one that worked in the Paper Age is kaput!
Are publishers seriously expecting their antiquated business model to be put on a Red List for endangered species worth protecting? That won't work. Calling for the government to intervene is not a solution either. Looking to San Francisco today, hoping for a savior, is waste of time.
But the point I really want to make today is that I'm annoyed by demands made by the German publisher Burda and others. He is asking Google for a 'fair share' of its advertising revenues (supposedly because Google profits by selling ads around content produced by the publishers). Mind you, this demand comes from the representative of a media industry that made big profits with advertising revenues over many years. Advertising revenues that were effectively generated by renting their audiences, i.e. people like you and me, to the advertising industry.
I never got a 'fair share' of these advertising revenues, did you?