Surely this applies even more for friendships, as it takes a lot of time to develop and cultivate a true friendship. As Aristotle said a long time ago 'Wishing to be friends is quick work, but friendship is a slow ripening fruit'. That is one important reason, why we don't have tons of real friends.
Time being a very scarce resource and nobody's day having more than 24 hours, makes time an important cost factor in business. Spending too much time producing goods and services is simply not efficient. One way to solve this problem is to produce more in less time and this is exactly where technology comes in. Just look at the continuously rising levels of automation in manufacturing.
What does this have to do with friendships?
Social networks, one in particular, try to talk us into believing that friendship is a process, which can be made more efficient. Why waste time and effort getting to know people and developing new friendships in the real world, if you can do so with a click online? Why waste time and effort meeting friends in the real world, if you can do so online? Why waste time and effort writing a personal letter, if you can write on his or her wall online? By saving time, their solution is presumably more efficient and good for you, because it gives you more time to do something else. At the same time, they try to convince us that it is cheaper. But that is a different story.
Is this really true? Do we really want our friendships to be determined by rules of efficiency? Are friendships a part of our lives, where we need to save time? I don't think so and prefer not to subject my friendships to a permanent cost-benefit analysis. Time spent with friends is time well spent! Social networks are not redundant, but they can't replace our individual and 'time-consuming' way of cultivating true friendships.
What do you think?
How much of your time are you spending personally with your friends? Are you willing to go out of your way just to be there? And for those friends not living around the corner, when is the last time you made a personal phone call?
Posted via email from Gnothi Seauton