You Brand » experiences http://www.you-brand.de Sat, 07 May 2011 18:52:14 +0000 en hourly 1 http://wordpress.org/?v=3.0.4 Rules of conduct in the social web http://www.you-brand.de/2009/10/rules-of-conduct-in-the-social-web/ http://www.you-brand.de/2009/10/rules-of-conduct-in-the-social-web/#comments Fri, 02 Oct 2009 12:33:21 +0000 achim http://www.you-brand.de/?p=941 A lot has been written about the social web and its rules of conduct already. I decided to write this post to add my personal experiences and recommendations for brands thinking about establishing a presence in the social web.

Be prepared to be surprised, as your brand is most probably already there, effectively being managed by fans and customers!

- There is no meeting atmosphere with an agenda waiting for you.
- There is no microphone waiting for you.
- There is no reserved seat waiting for you.
- There is no on-off switch allowing you to control things.
- Actually nobody is desperately waiting for you.

Look at it it as a get-together and you are late. So what should you do?

- Introduce yourself and remember that you only have one chance to leave a first impression.
- Be unbiased, listen and show respect, since you’re the newcomer.
- Add value and don’t try to harvest what you didn’t seed.
- Know your stuff, be authentic.
- Be available 24/7/365. In the social web prime-time is all the time.
- Be spontaneous, flexible and entertaining, since this is live.
- Be consistent across all channels, reliable and transparent.
- Take your time and build personal relationships.

Many of these suggestions will sound very familiar, because they apply in your private social life. Remember the Golden Rule: Treat others as you want to be treated. That holds true for people as well as brands.

What do you think?

]]> http://www.you-brand.de/2009/10/rules-of-conduct-in-the-social-web/feed/ 0