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Questioning the ROI in social media effectively boils down to saying that it doesn’t pay to be a nice guy

Try to imagine the following:

Space – the final frontier. These are the voyages of the starship Enterprise. Its five-year mission: to explore strange new worlds, to seek out new life and new civilizations, to boldly go where no man has gone before…..

but you’re not going anywhere, before you have proven the positive ROI!

In this case even Mr. Spock would have lost his cool