You Brand » ROI http://www.you-brand.de Sat, 07 May 2011 18:52:14 +0000 en hourly 1 http://wordpress.org/?v=3.0.4 Brainwave: ROI in Social Media http://www.you-brand.de/2009/09/brainwave-roi-in-social-media/ http://www.you-brand.de/2009/09/brainwave-roi-in-social-media/#comments Tue, 08 Sep 2009 11:51:18 +0000 achim http://www.you-brand.de/?p=841 Questioning the ROI in social media effectively boils down to saying that it doesn’t pay to be a nice guy :-(

]]> http://www.you-brand.de/2009/09/brainwave-roi-in-social-media/feed/ 0 Brainwave: Star Trek and ROI http://www.you-brand.de/2009/08/brainwave-star-trek-and-roi/ http://www.you-brand.de/2009/08/brainwave-star-trek-and-roi/#comments Fri, 28 Aug 2009 14:54:17 +0000 achim http://www.you-brand.de/?p=791 Try to imagine the following:

Space – the final frontier. These are the voyages of the starship Enterprise. Its five-year mission: to explore strange new worlds, to seek out new life and new civilizations, to boldly go where no man has gone before…..

but you’re not going anywhere, before you have proven the positive ROI!

In this case even Mr. Spock would have lost his cool :-)

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